From BILDblog is picture blog for all

Do not be alarmed: BILDblog changed. But we remain true.

From picture blog picture blog on Monday for all. We look beyond the "Picture" and also take us well as other media. You deserve it.

It is not that we would have ended the matter. We do have the impression that the number of particularly blatant fabrications in "Picture" is gone for some time back, and the new Unterhaltungsschef seems less extortionate methods of obtaining information set, and Bild.de is no longer quite the surreptitious advertising portal that it once was.

On the other hand, there is little sign that would be "image" has become in essence a better newspaper and had suddenly developed respect for things as strange as the truth or the moral rights of people.

But we never went only to the "Bild"-Zeitung, but their power as (despite everything), widely read and taken important key medium. From the outset of our work is the sentence: "What today is in 'image', tomorrow is everywhere." In the past four and a half years we have tells a lot about what is so 'in' image 'is. Now we feel like ourselves to the "everywhere" to turn.

When shooting rampage in Winnenden not only the "Bild"-Zeitung pointed with their mixture of sloppiness and lack of scruples in its true colors. The coverage of many other media about this event was pathetic. On Sunday, tried the "Bild am Sonntag newspaper, to do with personal pictures of the victims on the front page edition – on Monday appeared to the" Focus "with nearly identical covers. TV stations exceeded many boundaries. The "Welt am Sonntag newspaper published a large photograph of a boy and gave the impression that if they were the bombers – that it was just an innocent visitor to the memorial service, the tide turned in retrospect not clear, and demands ignored the editor Thomas Schmid simple.

There are many examples of how German media of their responsibility not meet. Often lack even the simple willingness to correct their own mistakes. Falling advertising revenue and media upheaval threaten the very quality: The temptation is growing to beef with subliminal advertising revenue, lack the money or staff to write off not only articles from colleagues or PR people, but to investigate itself. It has never been so easy for misinformation to find widespread use in a short time.

What we want to set against this is the same as before: reconnaissance. We believe that it helps to make the mistakes and pitfalls related – the small margins and large disinformation. Make it clear how important it is to invest in quality.

Last December, we have the concept of "picture blog for all" tried it and, among other reports, such as the Frankfurter Allgemeine Zeitung "campaigns in the travel section for Lufthansa and" Spiegel Online "in the auto parts for Audi, as the" Remscheid General-Anzeiger "in the experiment fails to educate about HIV and AIDS, and how the" mirror "klittert history to humor to make for an economic stimulus program. On this experiment we want to continue on Monday. And we are in the process as in the past, need your help. Please support us by "relevant evidence" if you notice any errors and false reports, in whatever medium. Under the old picture blog's motto: "The small sights and the great curse."

Stefan Niggemeier Heinser and Luke are as usual here, come join the team of freelance journalists, bloggers and journalists Christian Jakubetz trainers. The name we want to maintain visual blog because, for the kind of non-ideological media criticism is that we want to continue to cultivate. It is feared that the 'image' is also played a major role in the future.

Thank you for the sensational support over the past nearly five years! We hope you stay with us.

Still on the subject:

• The "Taz" on the new picture blog: "Stay different"
• Christoph Schultheis said "time line" as to why he has abandoned building blog and what he brings with him